Vol. 3: In Motion
OCTOBER 2025
The Art of Travelling Together
Authors
Henry Comyn
Duncan Over
Justin Packshaw
There’s a rare kind of alchemy when grandparents, parents and children share the same horizon and see each other, perhaps for the first time, in a new light.
A grandfather watching his granddaughter swim for the first time in the Indian Ocean. A mother and son sharing stories by firelight in the Namibian desert. A family rediscovering each other, not around a table at home, but suspended in that rare, weightless state that only true travel allows.
Multi-generational journeys aren’t just about logistics - though we’re very good at those. They’re about navigating personalities, pacing, desires, and deeply personal expectations. They are about stitching together a space where everyone belongs - from the curious teenager to the reflective elder - and ensuring that each leaves not just rested, but transformed.
At JORO, we approach these journeys as we do everything else: with intention, intimacy, and care. We listen closely. We learn what each person is craving, be it silence or adventure, ritual or spontaneity and we build around that. The result is not just a holiday, but a moment of convergence. A rare alignment where generations meet as equals, each seeing the world and each other with new eyes. This isn't a passing trend. It’s a response to the pace of modern life. A decision to reconnect not just over dinner, but through shared discovery.
The truth is: these trips are not easy to get right. What delights one person may exhaust another. What feels essential to one generation may feel irrelevant to another. There are tensions in tempo, in appetite, in energy and unspoken hopes woven into every moment. A successful journey doesn’t come from compromise. It comes from listening, sensitive design and an instinct for balance.
In a world where time can feel fractured and fleeting, families are choosing to gather with intention. To slow down. To be present. In doing so, they’re creating memories that will echo for decades, the kind that transcend age and geography.
The most profound travel isn’t always about where you go. It’s who you go with and how deeply you’re willing to see them.
PARTNERSHIP
The Road, Redefined:
JORO x White Label Events
Author
Duncan Over
What happens when two different worlds collide, one built on precision, the other on possibility?
When White Label Events, masters of the tarmac and the art of the luxury drive, team up with JORO, architects of deep, off-grid travel, the result isn’t just a trip. It’s a moving event.
Think 4x4s climbing into high mountain passes and crossing vast desert plains. Think wild lunches in valleys unreachable by road. Aperitifs served on windswept ridgelines as the sun sinks low. Nights spent in design-led lodges and remote hideaways. Firelight. Good wine. Better conversation.
At the heart of it all: the people. These are gatherings of like-minded individuals, founders, creatives, adventurers - brought together by a shared taste for motion and meaning. Every moment is designed to spark connection, every detail carefully placed to elevate the journey. The road becomes the thread that ties it all together.
White Label Events brings the finesse - the production, the polish, the logistical excellence honed through years of running world-class automotive events. JORO brings the soul - the instinct for the wild, the off-map encounters, the kind of storytelling that turns travel into transformation.
Together, we're not just creating trips. We’re building something new: part road trip, part roving salon, part celebration in motion.
This is for those who want to see the world differently. Who want to gather in beautiful places and move through them with style. Who believe the best conversations happen en route, when the engine’s still warm and the horizon keeps shifting.
JORO x White Label Events
The road ahead isn’t ordinary. And neither are you.
Exclusive availability
JORO X WLE exclusive
19th - 25th January 2026
27th January - 2nd February 2026
As part of our ongoing partnership with White Label Events, we invite you to experience Namibia, a land where burnt-orange dunes meet the Atlantic and wildlife roams beyond the edges of any map.
Over seven days, take the wheel of a fully equipped 4x4 and follow a route from the Skeleton Coast’s rusting shipwrecks to Etosha’s shimmering salt pans. Stay in Namibia’s finest lodges, meet the Himba in their desert homesteads, track desert-adapted lions, rhino and elephant, and stand before ancient San rock art. By night, the Namib sky will open above you, revealing stars in their millions.
Spaces are limited and the desert waits for no one.
Contact George
REFLECTION
The Art of the Unreachable
Author
Henry Comyn
There are places on this planet that guard themselves well. An island whose shores welcome only a handful of travellers each year. A wildlife reserve that opens its gates to those trusted to tread lightly. A ceremony where outsiders are almost never invited.
These are not destinations you find on a search engine. They are reached through long-standing relationships, deep cultural understanding, and a commitment to preserving the integrity of each place.
This is where JORO comes in. Our work begins years before you set foot on location, forging trust with local communities, conservationists, and private custodians. We navigate the delicate balance between access and respect, ensuring that every rare experience we offer is grounded in reciprocity. You are not just granted entry; you are welcomed as a guest.
With JORO, the unreachable is never about exclusivity for its own sake. It is about creating moments that are both rare and right - moments that would be impossible without the care, preparation, and shared values that underpin them. When we leave, we leave quietly, ensuring the place remains exactly as it should for those who belong to it and for no one else.
Every journey begins with a conversation. Speak to JORO about crafting your next adventure - one defined not by where it goes, but by how deeply it connects.
Speak to Elise to begin.