We are a travel company that create extraordinary experiences, and we exist to help people find better ways of discovering the world.

What’s your passion? Is it adrenaline-fuelled adventure? Getting away from it all and reconnecting with nature? Have you got a penchant for meeting new people or an affection for art and culture? Have you always wanted to learn a new skill, or are you led by your senses to seek out new flavours, sights and smells?

Fuelled by our passion for transformative travel, Joro’s adventures put you at the heart of cultures, communities and habitats around the world. Whether you want to go solo and seek out polar bears in Alaska, head off with your other half to explore the rock-hewn churches of Lalibela, or take your kids across the Greek Islands on a treasure hunt, we’re here to make it happen. Our knowledge, experience and personal connections – from pro-skiers to marine biologists via street artists and expert craftsmen – mean we can offer meaningful experiences and interactions that you won’t find elsewhere. 

Each Joro journey starts with a conversation.

We really deeply care about our clients – we want to learn what you’re passionate about and weave this into every aspect of your travel plans. We want you to be thrilled and amazed from beginning to end – from that first moment of anticipatory excitement when your idea starts to turn into something tangible, throughout every element of the adventure itself, and then even once you’re home. We want your memories of the trip to bring that warm fuzzy nostalgia, to be the basis for shared stories around the dinner table for years to come that inevitably lead to renewed itchy feet and a wanderlust to travel again. 

Once we understand what moves and motivates you, we’re ready to design your adventure. We believe that the planning process should be exciting. Watch your ideas come to life as we use our resources and expertise to create a bespoke itinerary – with a background in exploration coupled with a 21st-century outlook, we’ll not only get you to the world’s most incredible destinations, but we’ll also ensure you uncover their essence. Whether it’s a family holiday or a year-long sabbatical, we create meaningful, immersive journeys that you might not have believed possible.

You can be part of the creative process as we get to know you, then it’s our job to ensure your adventure runs smoothly. We’ll deal with the logistics, take a transparent approach to costs, and be with you from start to journey’s end.  

Respect for the planet is at the heart of our work.

We’re also deeply passionate about safeguarding our planet and believe that if we don’t change how we travel now, then the destinations we love won’t be open to us in the future. We’re strong believers that travel should be a force for good. That’s why we founded The Conscious Travel Foundation and, as the UK’s first Luxury Adventure Travel Company to hold a B Corp certification, Joro has legally committed to take into account the interests of our staff, the community and the environment.

As part of this commitment, we accurately measure the carbon footprint of every trip, give advice on how you can limit it, and offset where that’s not possible by investing in carefully chosen projects around the world. We only work with suppliers who can demonstrate their support for their local economies, and give back to relevant social and environmental causes. 

You can read more about what sustainability means to us on our Legacy page.


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