We are a travel company that create extraordinary experiences and we exist to help people find better ways of discovering the world.

Fuelled by our passion for transformative travel, Joro’s adventures put you at the heart of cultures, communities and habitats around the world. Whether you want to go solo and seek out polar bears in Alaska, head off with your other half to explore the rock-hewn churches of Lalibela, or take your kids across the Greek Islands on a treasure hunt, we’re here to make it happen. Our knowledge, experience and personal connections – from pro-skiers to marine biologists via street artists and expert craftsmen – mean we can offer meaningful experiences and interactions that you won’t find elsewhere. 

Each Joro journey starts with a conversation.

Once we understand what moves and motivates you, we’re ready to design your adventure. With a background in exploration coupled with a 21st-century outlook, we’ll not only get you to the world’s most incredible destinations – we’ll also ensure you uncover their essence. Whether it’s a family holiday or a year-long sabbatical, we create meaningful, immersive journeys that you might not have believed possible. Once we’ve mapped it out, it’s our job to ensure your adventure runs smoothly. We’ll deal with the logistics, take a transparent approach to costs, and be with you from start to journey’s end. 

Respect for the planet is at the heart of our work.

We’re strong believers in travel as a force for good. That’s why we founded the Conscious Travel Foundation and, as the UK’s only Luxury Adventure Travel Company to hold a B Corp certification, Joro has legally committed to take into account the interests of our staff, the community and the environment as well as our shareholders.

As part of this commitment, we accurately measure the carbon footprint of every trip, give advice on how you can limit it, and offset where that’s not possible by investing in carefully chosen projects around the world. We only work with suppliers who can demonstrate their support for their local economies, and give back to relevant social and environmental causes. 

You can read more about how what good business means for us on our Legacy page, and also in our impact reports (Volume 1; Volume 2).


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